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上网冲浪时，我经常看到某些网站放满了漂亮图片，企图吸引人们的注意。当然，网站使用图标在是为了用户方便，但是如果我没法马上发现想找的相关内容，我就会点击别处另寻所需了。你的网站内容应该既能吸引访问者又能吸引搜索引擎。

Part I - How to add content to your web site to attract visitors

第一部分——怎样使你的网站内容吸引访问者。

Part 11 - How to add content to your web site to attract the search engines

第二部分——怎样使你的网站内容吸引搜索引擎。

14 ways to add content to your web site and attract visitors

使你的网站内容吸引访问者的14种方法

1. Get into the mind of your visitor. Brainstorm all the ways your visitor would think of your product. Write your content as if you are sitting next to him/her explaining your product. Don't write in the 3rd person ie we, they, but use I, you, or your. This makes it more personal.

走近访问者。绞尽脑汁地想出访问者对你的产品所可能有的一切想法。有关产品的网站内容应表达出这样的效果：访问者读了之后，感觉就像你坐在他或她身旁，亲自介绍着产品一样。不要用像“我们”，“他们”这些复数人称，而尽量用“我“，“你”或“你的”这些词。这样会让访问者觉得更亲切，没有距离感。

2. Keep it simple - write as if explaining your web site material to a 7th grader (12-13 year old). Don't use complicated words that people would have to look up in the dictionary. You want them to understand clearly what your site is about.

网站简单明了——就好象你的网站内容是写给7年级学生（12-13岁的孩子）看的。不要用那些人们必须查字典才能明白的复杂单词。毕竟你期望人们能清楚地了解你的网站。

3. Convey emotion - people on the Web are often in a great hurry, so you need to appeal to their emotions to stop them clicking away to the next site. Use stories, convey your experiences or include testimonies from others. This adds to your credibility and trust, 2 essential factors for doing business online.

传达出情感——人们在网上经常是很匆忙的，所以你必须要引起他们的兴趣或情感共鸣，使他们不会马上点击到新页面。你可以用上一些故事，亲身经历，或是别人的讲述。这会增加你网站的可信度和被信赖程度，这两项可是网上交易的重要因素。

4. Communicate quickly and efficiently - people online tend to scan rather than read everything on the page. Therefore use single lines of text for your headings and sub headings. Catch your visitor's eye with lists, bullet points and use short, snappy, active (not passive) words in your sentences. Your paragraphs should only consist of 2-5 sentences. Long paragraphs make it hard to read (scan) your page quickly.

交流快速且有效——在线的人们总喜欢快速浏览页面的一切，而不是仔细阅读。因此，标题和副标题最好只有一行文字。重点符号的使用，列表的使用，句中的词语简短，直观，具有主动语态，这些都可以吸引访问者。段落最好只包含2~5个句子。段落冗长会造成用户很难快速浏览你的页面。

5. Create white space - the layout of your web page should include plenty of white space. Don't lean text hard up against your graphics. Include white space between headings, sub headings and paragraphs.

保留一些空白——网页设计时应该留有较多的空白。图表周围不要紧跟文本，要留些空白，当然还有标题之间，副标题之间，段落之间都要留有空白。

6. Use graphics sparingly - you have heard it said, "a picture is worth a 1000 words." That's true but only if the picture supports your content. Don't overdo the graphics. You may impress your visitors initially, however to keep them interested in your site, you need high quality content.

适度地使用图表——也许你听过这样的说法，“一幅图胜似一千个词。”但是只有当所用图片和你要表达的内容贴切时，这个说法才算准确。不可以滥用图片。也许网站最初要吸引访问者，要让他们留下深刻印象。但是，如果要使他们持续对你的网站感兴趣，那你的网站内容必须质量要高。

7. Create high quality content - make clear points with each paragraph you write. Each paragraph should build on the previous one, so that you are pulling your visitor through your page naturally. You are tryin